Paid web traffic, also called inbound traffic, is web visitors who come to your site through paid marketing efforts. When you hear the word paid traffic, what’s your first thought? You probably think of annoying pop-up ads and other types of internet scams. But, not so; paid web traffic is a valid form of online marketing that can be extremely lucrative and fruitful for your business!
There are several different methods by which you can get paid web traffic. If you’ve ever surfed the net, you’ve probably noticed those pay-per-click advertisements for websites. These advertisements usually come up when you are browsing, and they can take you to a specific site or a wide variety of sites.
Although you may see this ad as a useful way for you to access their products, you shouldn’t consider it a real form of paid web traffic. These “robots” or “spiders” actually purchase targeted website traffic from companies such as Google AdWords or Yahoo Search Marketing and then provide it to the websites for which they’ve purchased the ad space. The price you pay for these targeted website visitors is typically very high. Still, to receive them, you must place a high enough quantity of bids to guarantee yourself a minimum amount of free or paid web traffic each month. Once you’ve placed several bids, these high-quality website visitors will begin coming to your site, and in most cases, will stay longer than any other visitor.
Another method of getting cheap website traffic through paid advertising is by using what’s known as a “backlink.” A backlink occurs when one of your sites receives a link from a site of an interesting website. This is generally done by having a web page with content that links to a particular ad from an interested company. Because the interested company pays for the ad space, they, in turn, agree to place your backlink on their website. The more times your backlink is displayed on their website, the better chance you will receive some form of targeted traffic to your own website.
A great example of paid web traffic sources is platforms such as Google AdWords. Many marketers use AdWords because of the ease of implementation. You can sign up for an account with Google AdWords, create a keyword list, and choose the appropriate advertisements for those keywords. If you have the proper setting in your Google AdWords account, you will see your ads displayed on the right side of search results pages whenever a user searches for the keywords you’ve chosen. Every time someone clicks on one of these ads, you will be charged a small fee.
Another popular way to generate traffic through paid advertising is through the use of “bot traffic.” Bot traffic is generated by specific keywords that are entered into the Google search engine’s ad section. When someone searches for these keywords and clicks on your ad, Google will provide you with a list of related websites. The websites you can receive these visitors from depending on how highly ranked you are in the search engines and whether you have included relevant keywords in your advertisement. The great thing about the bot traffic system is that it can generate traffic for a long period of time since the visitors usually stay on your site longer than human traffic.
As you can see, the most effective method of getting targeted traffic is through paid search marketing. Read Review Here and check out the free estimate this company offers. It may be slightly more expensive than organic search traffic, but there is no reason not to go for it if you can afford it. Google AdWords is a good example of a paid traffic program. Whenever someone searches for a keyword or term which has been included in your advertisements, Google will bill you for the amount you spent for placing that particular ad.
On the other hand, if you have an account with Google AdSense, you cannot charge anything when you place AdSense ads on your website. Instead, you will be billed every time a visitor clicks on one of your ads. Although this method does not offer many benefits than paid traffic platforms, it is still worth trying since it is free. You have no doubt spent quite a few hours of your time writing content, building links, and making other promotional efforts on your blog or website, so you should not let a few dollars be wasted.